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And the winner of the Renegade Urban Winery label competition is...

Back in December, the London based winery put a call out to budding London artists to submit ideas for their 2017 vintage labels, though submissions were plentiful, there could only be one winner!

Back in December Renegade – London’s uber-cool urban winery in Bethnal Green – put a call out to budding London artists to submit ideas for their 2017 vintage labels. A juicy 24,000 bottles will be produced, serving not only our fair city but as far reaching as the sunnier shores of Bali, and having had such a brilliant and iconic set of 2016 labels this was big shoes to follow.

The brief – make it feel like London. Be it through diversity, innovation, locality or any other feeling you get about our great capital, the design and its concept needed to evoke a sense of London. No mean feat.

As you might expect the submissions were plentiful, and many of them excellent. I was fortunate enough to get a sneak peek a few weeks back and was mightily impressed at the level of thought some of the artists had put into their submissions. Yet of course there must be a winner – and following a first birthday party and knees up in the winery on Monday night where the winner was announced we can now let you in on the secret!

Drum roll please…
Step forward Annemarieke Kloosterhof!

We could explain her winning idea, but we’ll let Annemarieke do that in her own words…
When I think of London drinking culture I think of crowded pavements, little windy streets, overflying pigeons and a pub on every street corner. Like no other city does London embrace the post-work-drink, whether this is at 5 o'clock on a Wednesday or 9 o'clock on a Friday. Not only in working Central London, but also in North, South, East and West - you will always find people drinking OUTSIDE of a pub, bar or restaurant - sitting on a shared outdoor table with strangers in Spring, huddled under overhead heaters in Winter or just standing outside a pub/restaurant with a glass in your hand when the game is on... Part of the London city scape is a crowd of people with a beer or wine glass in their hands. Tourists and locals, smokers and non-smokers, youngsters and the more matured... everyone joins in! 

Due to be finished by the end of next month to grace the first bottles in Spring, and with a collection of 10 varieties to cater for, Annemarieke promises to convey this social London life and it's vibrant diversity in glorious detail we can look forward to seeing her interpretation of a Bethnal Green streetscape featuring the winery itself, the arches where it sits, jovial customers, wine-making, local businesses, London life and lots of drinking and merriment.

Congrats Annemarieke, we’ll drink to that!