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  • 01/07/2018 to 31/07/2018
  • Free entry

The Sassy Cidre Pop-Up is promising a range of exquisite cocktails, a stunning floral aesthetic and a friendly and vibrant atmosphere.. Sassy Cidre are redefining the way we drink cider!


St. Pancras Renaissance London Hotel, Euston Road, London, NW1 2AR
01/07/2018 to 31/07/2018
Mon CLOSED, Tue-Sat 16:00-22.00, Sun CLOSED
Free entry


Sassy Cidre is a French premium cider brand like no other, bringing hand-crafted refinement and an injection of youth to this classic drink category. This summer, the masterminds behind it will be inviting Londoners into their unique and magical world of handcrafted cider, by popping up St. Pancras Renaissance’s first ever cider bar complete with a floral installation.

Sassy Cidre will be partnering with three different alcohol brands every month to create innovative cocktails at the pop-up.  June sees them pair with Suze & Lillet (Pernod Ricard), followed by St-Germain in July and Belvedere in August. Think French Negronis, Summer Spritz’s other floral cocktails. And if that’s not enough to get excited about, they’ve got loads lined up to entertain you and your friends. Look forward to live performances from budding French artists, as well as masterclasses in flower arranging, cocktail making and even yoga.

But high-quality beverages aren’t their only selling point. Anyone who’s sick of London’s grey skies, can rest assured that this venue will make you feel like you’re in the French countryside, whatever the weather! Philippa Craddock have designed a flora-heavy entrance fit for a secret garden. There are whispers of two full apple trees at either side of the marble bar, scattered blossoms throughout and creeping ivy archways. A particularly attractive aspect of this summer hangout will be the alfresco seating for up to thirty guests.

Created in Normandy, Sassy Cidre beverages are made up of complex aromas. Crafted from freshly-squeezed, handpicked apples they are not only mouthwateringly delicious, but 100% natural and gluten free! There are three flavours: Original, Rosé Cidre and Poiré Cidre – each one focusing on freshness and taste. Advocating the return of a “real taste from real fruit” philosophy, Sassy’s unique and elegant flavour comes from a pure fruit extraction, 100% natural and 100% pure juice from the freshest of produce, including Chevalier Jane, Binet Blanc and Doux Normandy apples. Sassy also boasts a low-in-calorie tagline with less than 50 calories per 100ml serving.

Sassy Cidre bottles have graced the restaurants of Michelin star chefs, Ducasse and Robuchon, as well as those of Jason Athertonand have also been served at events for top fashion houses including Karl Lagerfeld and Alexander Wang. Now the founders have decided that it’s time to show the boozers of London, what drinking cider is really about And with St Pancras Renaissance located beside St Pancras International station, just a quick journey from France via Eurostar, the pairing couldn’t be better.  

Sassy Cidre Pop-Up will be open from June to August 2018. They look forward to welcoming all Londoners to their fun, friendly and unique hotspot, to experience the new way to drink cidre.